Carma Coffee
Carma Coffee isn’t just changing the way people experience self-serve coffee—it’s redefining it. Our task was to ensure that every visual, every message, and every interaction reflected this bold ambition. Across nearly a year of collaboration, we developed content, design, and strategy that brought their brand to life, making it as dynamic and innovative as the coffee itself.
About The Project
Not all coffee is created equal, and neither are all machines. Carma Coffee brings together exceptional quality, sustainable sourcing, and cutting-edge automation to create a self-serve experience unlike any other. Our approach was to craft visuals that highlight the precision, craftsmanship, and impact behind every cup.
More Than a Machine — A Movement
Brewing an Aesthetic Impact
A brand’s identity is shaped by how it’s seen. Through bold visuals, flash-lit compositions, and thoughtfully designed sets, we built a striking photographic style for Carma Coffee. Whether highlighting the sleek machine, the rich textures of organic beans, or the vibrant energy of a coffee moment, our photography ensured that every image stood out, told a story, and reinforced Carma’s presence.
Consistency is key to making a brand unforgettable. Beyond photography and video, we built a visual language that tied every element of Carma Coffee’s presence together. Every piece of brand collateral was designed to feel like an extension of their identity—recognizable, engaging, and undeniably Carma.
